News & Events

Mindfulness Matters at Grill’d this August

7 August, 2014

Grill’d will partner with not-for-profit organisation Smiling Mind this August, kicking things off with a month long campaign dedicated to Mindfulness Matters. The ‘conscious coupling’ is designed to encourage burger lovers across the country to take the time to make more mindful decisions in their day-to-day lives for the wellbeing of mind and body.

The Mindfulness Matters initiative will take over Local Matters in August, with the Grill’d year-round community donation program directing funds for the month back into local extensions of Smiling Mind Programs – unique web and App-based programs designed to help bring balance to young lives through modern Mindfulness Meditation.

Having already put a great deal of thought into ‘making burgers good’ with the freshest and highest quality local ingredients, the Mindfulness Matters campaign will do its part in showing any nay-sayers that practicing mindfulness and meditation is not just for hippies.GRILLD_HOT_MAMA_SKEWER

Grill’d Founder Simon Crowe said the month-long Mindfulness Matters campaign comes at a particularly busy time in the year for a lot of people, creating an opportunity to give people a little extra food for thought when it comes to making decisions for their own wellbeing – which in its simplest form can be sitting down to enjoy a healthy and balanced meal without checking emails and answering phone calls.

With great synergies between Grill’d’s food philosophy and what the Smiling Mind team do – this campaign is all about eating mindfully (by thinking about what you are feeding your body and where your food comes from) as well as taking the time to enjoy eating a meal with friends or family (away from your computer desk and electronic distractions) as one aspect to achieve overall wellbeing of body and mind.

Below are a few tips for Mindful Eating:

• Avoid mindless eating! Take the time to enjoy your food and eat at a slow pace, paying attention to the smell, aromas, texture and look of what you are eating. It is easy to over eat as it can take up to 20 minutes for your stomach to talk to the brain about how full you are.

• Even when your day is jam-packed and time is not on your side, it is important to spend a few seconds to choose a healthy meal that will ultimately fuel your body with the nutrition it needs to get you through the day. Fresh is always best!

• Find a nice and relaxing place to eat your food and arrange your food nicely on your plate to make it a positive experience. Negative thoughts can effect even the healthiest food.

• Try not to use technology such as the television or mobile devices while you are eating. This includes staying off social media and checking emails (but of course I’m a big advocate for using social media outside of a meal!).

On a Local Matters front, each month, every Grill’d restaurant supports three local community groups, with each group represented on a jar in the restaurant. When customers buy a burger they are given a token to pop in the jar of the group they would like to support. At the end of the month $500 is split $300 / $100 / $100.

During August, all tokens from the Local Matters program will help fund the provision of Smiling Mind resources to be used at schools and organisations working with young people, as well as sporting clubs local to each restaurant.

The month-long initiative will see over $40,000 donated, with the funds helping to build happier and healthier communities through providing Smiling Mind Sport and Education Programs for children and young adults. In restaurant, diners will be encouraged to make a mindful decision in selecting which local group gets the support of their Local Matters token.

Mindfulness Matters will extend across Grill’d restaurants nationally for the month of August, with more information on Mindfulness Matters available via and . Download the Smiling Mind Mindfulness Meditation app from the App Store!


You Might Also Like

1 Comment

  • Reply Vyvienn 7 August, 2014 at 1:28 pm

    Honestly, if negative thoughts could effect healthy food, that would be awesome!

  • Leave a Reply